A listing audit starts with a simple test: can someone unfamiliar with your restaurant identify the right location and understand how to visit? A Dianping listing audit should focus on information accuracy before promotional language.
The checklist below is a manual review process. Available merchant tools and editing permissions can vary, so confirm the options for your location and account through official support before planning changes.
Confirm that you found the right business
Search the business name and any established Chinese name. Compare the address, neighborhood and exterior photographs. Record potentially duplicated or outdated entries, but do not assume you can merge or remove them yourself.
If there are several branches, check each one separately. A correct brand name with the wrong branch address is still a serious usability problem. Give every branch its own record and responsible person.
Check the details against an internal source
Compare the public information with your approved business record: name, address, phone number, opening hours and current menu. Note each mismatch, the date checked and what evidence supports the correction.
Pay attention to details that may differ from regular opening hours, such as kitchen closing time or a separate lunch service. Describe them clearly wherever the available fields permit. If a correction requires merchant access, use the authorized process rather than opening another conflicting entry.
Inspect photographs as a first-time visitor
Can a guest recognize the entrance from the street? Do food photographs represent dishes still available? Is a menu photograph readable, and are its prices current? Log problems separately for information your team controls and material posted by other users.
You may not be able to edit third-party content. Where information is inaccurate, follow the platform’s available reporting or correction process and retain evidence. Do not promise that every old image or review can be removed.
Examine the next step
Check the contact and booking options actually visible on your entry. Do not assume that a booking feature exists for every overseas business. If the next step is a phone call, make sure someone can handle the inquiry during the stated hours.
Ask a colleague who did not prepare the listing to follow the journey. Have them identify the correct branch, choose a suitable visit time and explain how they would request a table. Their uncertainties form your action list.
Keep a short correction log
Use four fields: issue, verified correction, owner and status. Prioritize wrong locations or contact details first, then misleading menu information, then less urgent presentation improvements. Recheck after a correction goes live.
Repeat the audit when hours, menus or locations change. A periodic check can catch drift, but operational changes should trigger an immediate review.
Does an accurate listing guarantee more visitors?
No. It removes avoidable confusion and supports a clearer guest journey, but demand, competition and the experience itself still matter.
Should we create another page if we cannot edit the existing one?
First investigate the official ownership or correction route. Creating another entry can make the location harder to identify.
Make your next step practical
Want to identify the information gaps in your Chinese-platform presence? Request a free China Visibility Audit from Bridge Reach.